James Oxenham is the CEO of the Hire and Rental Industry Association (HRIA) and the Elevating Work Platform Association (EWPA). Having worked across the UK, Europe, and Australia, James brings over 15 years of extensive industry experience to his role with the hire and rental sector’s peak industry body. With a background in management accounting, he has held pivotal roles at TUI AG Services Group (Spain), The Royal National Lifeboat Institution (UK), BB Retail Capital, and Aldi Stores in Australia. As the CEO of HRIA, James drives industry excellence, focusing on training, operational efficiency, and safety standards. Under his stewardship, HRIA has experienced remarkable growth, establishing an EWPA Registered Training Organisation and pioneering digital training methods.